The desire to restart and give renewed strength to a style of refined elegance, connected with the image of extraordinary men of the past and with great personalities, results in the creation of printed and patterned shirts.
In the Seventies a breath of fresh air with regards to novelties in art and the freedom of individual behaviour, led people to dress in a much less traditional and conformed manner, each reflecting moods, ways of seeing life and thoughts, with greater imagination.
Important stars such as Fred Astaire, Marlon Brando, Burt Lancaster and many more took on this new life style in terms of appearance. Other celebrities, gifted in their own way and always in the world of art, such as my uncle Luchino Visconti, had a very modern dress sense with truly unique and extremely personal combinations, a mix between classical and new.
This is how the designs of the Luchino Camicie’s brand were born, not imitated by the ones available in that era, but inspired and very similar in terms of style, refined elegance and imagination.
Luchino Camicie press review.